10 Actions To Improve The CRO Conversion Rate On A Website - Semalt Prompts

1. Identifying the friction elements on your website

2. Improve the quality of your content

• Make sure your content is relevant, informative and useful to your target audience.
• Use relevant keywords to improve your site's SEO.
• Use images and videos to reinforce your message and make your content more engaging.
• Be authentic and transparent in your content to build trust with your users.
• Use headings and subheadings to structure your content and make it easier to read.
• Use clear call-to-actions (CTAs) to encourage users to perform a desired action.
• Make regular updates to your content to keep your users interested.

3. A/B testing your landing pages

• Titles and subtitles
• Images and videos
• Contact forms
• Call-to-action (CTA) buttons
• Content and layout
• Purchase or conversion process
• Special offers or call to action
• Customer testimonials

4. Optimising the user experience (UX)

• Use clear and intuitive navigation so that users can easily find what they are looking for.
• Use images and videos to reinforce your message and make your content more engaging.
• Simplify the buying and conversion process to make it easier to take the desired action.
• Use customer testimonials to build users' trust in your business.
• Use clear and effective call-to-actions (CTAs) to encourage users to perform a desired action.

5. Use images and videos to reinforce your message

1. Use quality images and videos to show your products or services in a professional way.
2. Use images and videos to explain complex concepts in a simple and easy-to-understand way.
3. Use images and videos to show real customer testimonials to build user confidence in your business.
4. Use images and videos to highlight the benefits of your services.
5. Use images and videos to create stories and an immersive user experience.
6. Use images and videos to show demonstrations of your products or services to help users better understand what they are buying.
7. Use images and videos to add emotion to your content and connect with your users.

6. Simplify the purchase or conversion process

1. Use a short and simple order form to minimise the time and effort required to complete an order.
2. Use a secure payment process to reassure users that their payment information is safe.
3. Use a clear order confirmation to inform users that their order has been received.
4. Use clear call-to-action buttons to encourage users to place an order.
5. Use flexible delivery and payment options to meet your users' needs.
6. Use images and videos to show the purchase or conversion process to help users understand how to proceed.
7. Use tools to simplify the process such as automatic form filling, one-click payments, etc.

7. Use customer testimonials to build trust

• Use real, authentic customer testimonials to show your customers' satisfaction.
• Use pictures or videos of your customers to make the testimonials more credible.
• Use customer testimonials to show the quality of your products or services.
• Use customer testimonials to show how your products or services have solved your customers' problems.
• Use customer testimonials to show the benefits of your products or services.
• Use customer testimonials to show how satisfied your customers are with your customer service.
• Use customer testimonials to show the reliability of your business.

8. Use clear and effective Calls to Action (CTAs)

1. Use strong action words in your CTAs, such as "Buy Now", "Sign Up" or "Download for Free".
2. Use contrasting colours to make your CTAs more visible.
3. Use simple forms to make your CTAs more clickable.
4. Use CTAs in multiple places on your site to increase the chance of a conversion.
5. Use contextual CTAs to encourage users to take an action based on the page they are on.
6. Use personalised CTAs to prompt users to take an action based on their behaviour or history on your site.
7. Use A/B testing to test different CTA designs and phrasing to see what works best.

9. Conduct personalisation tests to target visitors

• Use analytics tools to understand your visitors' behaviours and interests.
• Use audience segments to target specific groups of visitors with relevant offers and content.
• Use personalisation scenarios to tailor content and user experience based on visitors' browsing history and actions.
• Use A/B testing to test different personalisation approaches and determine which ones work best.
• Use tools to track the results of personalisation tests to identify the most effective approaches and implement them over time.
• Use tools to automate personalisation scenarios to make it easier to implement tests and changes.
• Use tools to customise error pages to avoid losing users who end up on an error page.

10. Analyze data to understand user behaviour

• analytics tools such as Google Analytics to track visits, conversions, traffic sources, etc.
• tools to track user behaviour such as heatmaps to understand how users interact with your site.
• page performance tracking tools to identify pages that need optimisation.
• Social media performance tracking tools to understand which campaigns are most effective.
• tools to track ad performance to identify the most effective campaigns.
• tools to track the performance of email campaigns to identify the most effective campaigns.
• tools to track the performance of SEO campaigns to identify the most effective campaigns.
• By analysing data to understand user behaviour, you can identify trends, issues and opportunities to improve the user experience and increase conversions on your website.